The Dip

“The New York Times bestseller”

Not sure why that matters, but it does.

Most great books never make the Times. Plenty of lousy books do. Still, the Dip made the business bestseller list in today’s paper, and will be #5 on the very tough-to-crack Hardcover advice list next week.

True story: When the Times switched from 10 books on the Hardcover list, they created a list of 15 Hardcovers and a list of 5 Advice, How To and Miscellaneous titles. I wrote in and asked the editor why they only had 5 titles on this list and 15 on the others. She wrote back and said,

"Because we don’t want people to read those books."