That’s what great marketing and great ideas do. They get stuck. This song from Ini Kamoze just won’t leave my brain (and if you listen once, you’ve only got yourself to blame.) The video is lame, but the song is absolutely perfect if the goal is to spread the hook.

Authors and bloggers try to do the same thing. I did a talk yesterday with Chris Anderson, Tim Ferris and John Jantsch. I hope it sticks in your head. Here’s the audio:

boomp3.com (file download is here).