You just know
Glenn sent me to the dieline blog.
Glenn’s site is filled with examples of work that a non-designer couldn’t say why it worked, but just knows that the hotel or product or whatever they’re looking at is professional and first rate and trustworthy. Great stuff.
The dieline blog is a wonderful collection of packaging insights. Once again, you might not have thought of it, but you’ll almost certainly get it, whatever ‘it’ is.
The funny thing is that design on the web is almost the opposite. Winning sites on the web almost always have terrible design and terrible logos. Unless I define terrible as ‘not working’. In which case the design is not terrible. In fact, it works so well it now seems to be clear that clunky, engineering-built design might just be the secret to success online.