Connect like-minded people.

My previous post only captured one part of the equation… the work of the marketer marketing to (or at) the consumer. It leaves out the future, which involves finding and leading and empowering the tribe of people who surround your organization.

While the obvious successes are sites like Facebook or Flickr or Twitter, this idea of connection is far more pervasive than that. Starbucks connects people, and so does Apple. Accounting firms have the opportunity to create value by connecting their clients to each other, and so do trade shows.

So, I guess we’re up to eight words, or seven if you believe in hyphens.