Sixteen tips for getting your Mac or iPhone fixed:
- The contact number is (800) 275 2273
- While you’re on hold, go to Google and type: Troubleshoot Mac xxx, where xxx represents the error message you got or the sparsest description of what won’t work.
- If those links don’t help you, visit the Apple site and choose your product. Under each product is a discussion forum. Search for your problem.
- By now, someone has answered your call. Don’t tell them your entire
problem. Instead, politely identify yourself, give them the short
version and then say, "would you please escalate this call to a yyy
specialist?" where yyy is the type of problem you have: wireless or
backup or imovie or whatever. Persist.
- When you get a specialist on the line, ask politely for her direct
phone number in case you get disconnected. After you describe your
problem, ask for a case number. If the person isn’t being helpful,
politely excuse yourself and start over with a new call.
- Apple gets lots and lots of calls. As a result, don’t expect the
person you’re working with to immediately be willing to skip over all
the troubleshooting steps you tried before you called. They have a protocol. It’s easier to
just take five minutes to follow that protocol.
- If the specialist you’re working with is having trouble figuring
out what to do next, politely say, "I hope you don’t mind, but can you
escalate this case to a specialist?" And then wait, patiently, until
- If your product is less than thirty days old, and you’ve gone
through the protocol with no success, say, "I’d like an RMA for this
product so I can return it and start with one that works. It’s under
the return warranty, right?"
- If you found lots of examples of the same problem in Google, tell
them. Point out that this "is not an isolated problem" and suggest that
others have solved it by getting a new machine sent to them. Be ready
with links, because the rep has Google too.
- Engaging in friendly banter doesn’t just help you get what you
want. It makes the call better for you too. These guys aren’t your
enemy. In fact, right now, they’re the best friend you have in the
- This is the one I should have listed first: go to the Genius bar at your local store.
The guys at the Genius bar are much more likely to just swap out your
broken hardware and give you a new machine. It might seem
time-consuming, but it’s probably faster than waiting them out on the
phone. Spending $99 on a One to One card is a brilliant investment.
- At least once a minute, say ‘thank you.’ If you thought about it,
you’d realize that yes, you do mean it. They’re being quiet and calm
and trying to help.
- If you own a computer, back it up. If you don’t, all bad things are your fault.
- I have no personal experience in begging or sobbing, but I’m told that in some cases, this is effective.
- If you use an email program, clean it out. Regularly. One friend of
mine had 27,000 emails in her outbound mail folder, including some from
- Trust me, it doesn’t matter how big the readership of your blog is, the folks on the phone are unlikely to care.
Your interaction is a marketing event. Apple is marketing to you.
The rep is marketing to you (that’s a feature, not a bug). And you’re
marketing yourself and the problem to them. Clarity and cooperation
combined with determination and persistence appear to be the best