Rob Walker’s (great!) new book on the overlooked triggers of marketing ships this week.
Clay Shirky’s book on social media is a classic for the ages.
N. Kelby’s funny mystery ships this week as well.
Tom Vanderbilt’s book on traffic is out next month.
On a regular basis I see books that are rehashes of six books that came before (with the same anecdotes even!), or else are so focused on appealing to everyone (and offending no one) that they don’t actually say anything. I want a book to change me in some way. Show me a different way to think and you’ve earned my attention.
You can get all four of these for less than the cost of dinner in a restaurant!