Mark Brooks had a Kindle idea which got me thinking:
- Let me see the percentage of people who have bought a book and actually finished reading it. (The Kindle knows, right?) Even better, let me see Kindle books that are finished by people who finish books that I finish!
- Let me see a map of my town with the location of pedestrian accidents highlighted by color.
- Give me a listing of all the houses in my city sorted by (value of house/taxes paid). That would go a long way to bringing equity to the assessment system.
- Sort restaurants on Open Table by the percentage of reservations booked by returning diners.
- Sort Facebook invitations in order of how many times someone has been unfriended.
- Sort credit card offers based on data from Mint or Wesabe… show me the credit cards with the fewest bankruptcies/financial troubles among recipients first.
- Sort corporate email by how many people in my company have indicated that a sender is important.
- Let me see stocks ranked in order of recent purchases by successful investors.
- Let me review bids from builders ranked in order of complaints filed or the length of time between first application for a building permit and finished building.
- Let me see potential online dates sorted by how frequently (or infrequently) the person goes on first dates.
- Sort car models by crash and repair data.
- Let me see my salesforce ranked by closing rate or cold call rate or customer satisfaction.
- Let me see my inbound call data by hour, sorted by number of rings before answer, or by percentage of calls unanswered.
- Let me sort my customer service requests by customer value. (Including loyalty, purchases and referrals).
- Let me choose a doctor by malpractice suit rate.
- When I watch TV online, recognize the pundit and flash historical accuracy rates on the screen while she talks.
- Blank out comments on posts that agree with my point of view.
- Highlight the floor of the trade show and let me see which paths are walked the most. Or give me glasses that let me follow in the footsteps of people I admire. Or let me walk on paths no one else is walking on.
I guess I’m talking about passive contributions of public behavior information to traditionally-sorted data.