Two for two

Good news in the, "if you use them as examples, good things might happen" category.

Daily Candy, poster child for permission marketing, sold for $125 million today.

and CDBaby, my favorite ideavirus/music industry pioneer, just sold for a billion simoleons to the folks that also own the cutting edge duplicator, Oasis. Three companies that really pushed against the status quo to carve out important new businesses.

Selling out is no measure of real success, of course, but it helps make the case.

Next thing you know, we’ll see tribal marketing musicians like Bon Iver continue to thrive.