"There is no reason for any individual to have a computer in his home."
Ken Olsen, ceo of DEC,
Only 31 years ago. DEC was one of the leading computer companies of the day, but not for long.
Take a look at the geek discussion boards and you’ll see an endless list of sharp-tongued critics, each angling to shoot down one idea or another. And then take a look at the companies that show up at the various pitch shows, and you’ll see one company after another pitching incremental improvements based on current assumptions.
The reason is simple: technologists know how to make things work.
When an engineer has a proven ability to ship stuff, to keep things humming and not crashing, it’s easy to fall into the trap of rejecting anything that hasn’t demonstrated that it can work, that hasn’t proven itself in the market.
Competence is not the same thing as imagination.
PS the marketing elite have precisely the same problem.