If you haven't read his book turned into a blog, time to catch up.
The Rorschach test question is this: When you read big ideas online, do you nod your head knowingly, do you argue in favor of the status quo or do you actually do something? Kevin wrote his book ten years ago. If you had known then what you know now, what would you have done differently? Of course, you did know it then. So, what do you do when you read stuff like this?
Do something as in start a new division, change a major policy, quit your job, launch a project, change everything? When people read great ideas online, I often wonder what happens to them after that… it's not too late to start a Permission Marketing campaign, but it would have been better in 1999. It's not too late to start treating your customers with respect or build ideas that spread either.
Nodding is fun to watch, but largely ineffective.