Business rules of thumb

My very first book is no longer in print. It was called "Business Rules of Thumb" and it came out in 1984 (not a typo). My thesis was that if you understood the hidden rules people used in business, you could do a better job of understanding your peers and working with them.

My hero Alan Webber has just written a far better, for more useful and far more original take on this topic.

It goes on sale today.