The hierarchy of presentations
A presentation is a precious opportunity. It's a powerful arrangement… one speaker, an attentive audience, all in their seats, all paying attention (at least at first). Don't waste it.
The purpose of a presentation is to change minds. That's the only reason I can think of to spend the time and resources. If your goal isn't to change minds, perhaps you should consider a different approach.
- The best presentation is no presentation at all. If you can get by with a memo, send a memo. I can read it faster than you can present it and we'll both enjoy it more.
- The second best presentation is one on one. No slides, no microphone. You look me in the eye and change my mind.
- Third best? Live and fully interactive.
- Powerpoint or Keynote, but with no bullets, just emotional pictures and stories.
- And last best… well, if you really think you can change my mind by using tons of bullets and a droning presentation, I'm skeptical.
A presentation isn't an obligation, it's a privilege.