Spotto!
Justine plays a game that involves finding yellow cars on the road and shouting the appropriate term as you see them.
What you discover after just a few minutes is just how many yellow cars there are. A lot.
We notice what we choose to notice.
Consider playing a version of spotto involving great customer service or organizations going the extra mile, or employees giving more than they have to. What you'll notice very quickly is that there's a lot more of it out there than you would have guessed, which will make it easier for you and your team to follow suit. Spotto.