Building books that sell in the digital age

Jeff sent over this video, which I didn’t know was online. It’s almost two years old, and more informal (and a lot more self-focused) than my usual talks.

In my presentations, I don’t often go into detail about the tactics I’ve used on books I’ve marketed, so if that’s something you’re interested in, here you go. I hope the lessons from the book business work for you, whatever you sell.

[It’s possible that you won’t see the visuals at the link above. If that one doesn’t work change the format source on the right just below the box that holds the video.]