Breaking news
I don't know if you've noticed, but there seems to be a lot more breaking news than there used to be.
The thing is, there's no more news, just more breaking.
If news is stuff I need to know, want to know, stuff that will help me make better decisions or generally keep me informed, then, no, I'm not noticing more of it.
If breaking is stuff that interrupts a TV interview, flashes across a website, breaks into a radio show or just shows up on Twitter, then yep, there's a lot more breaking going on.
You can turn your reddit posts or your press releases or your Facebook updates or blog posts into urgent announcements that demand attention. And in the short run, it might work. But then you'll exhaust your readers. We don't want any more urgent emails from you.
… like the boy who cried wolf, the villagers aren't going to come.
Does knowing about something ten seconds or ten minutes faster really matter? Is it worth the adrenalin?
Sorry, wake me up in the morning, not in the middle of the night. Unless it's actually news.