A toddler wants what she wants, now. That's a win.
A little later, when we're more mature, we might define winning as getting what we want at the expense of someone else. I win when you lose. And yes, winning still means now, not later.
A demagogue cares so much about winning that he'd rather wreck the system itself than lose. It's okay, he believes, to root for the failure of the republic or to destroy civility or democracy if it leads to something that could be called a win.
What happens when you define a win as getting closer to someone who wants the same thing? Or when you define it as improvement over time? Or in creating trust?
What if the win is the ability to give a true gift?