The market is not seduced by logic
People are moved by stories and drama and hints and clues and discovery.
Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won't.
People are moved by stories and drama and hints and clues and discovery.
Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won't.