There's always been a bright line around the craftsperson, someone who takes real care and produces work for the ages. Everyone else might be a hack, or a factory guy or a suit or a drone, but a craftsperson was someone we could respect.
A craftsman might be a blacksmith or a carpenter, a visual artist or even a dedicated teacher. Someone to look up to.
Perhaps we're entering a new age of craftsmanship, one where we can see craft in the way a new business is devised, a sale is made or a website is coded. A craftsperson might be particularly talented and connected in the way she deals with clients, or be able to meet deadlines with alacrity.
Just because it's not in a crafts fair doesn't mean it didn't demand craft.