My new book launches today. (Link includes translations to three languages and worldwide availability, too).
What are you going to do with your weirdness? Or the weirdness of everyone around you?
During the age of mass (mass marketing, mass manufacturing, mass schooling, mass movements) the key was normal. Normal was important because you needed (were required) to fit into your slot. Manufacturers insisted because profits depended on it.
Normal diets made it easier for mass food manufacturers to generate a profit. Normal driving habits made it easier for mass car manufacturers to reach their production minimums. Normal behavior made you easier to control.
But what happens when mass disappears? When we can connect everyone, customize and optimize–then what happens to normal?
Normal is so ingrained in what we do every day that it's difficult to notice that your tendency toward the normal is now obsolete.
This book is personal, heartfelt and urgent. I hope that you'll take the time to read it. In the words of the philosopher Dr. Seuss, "We are all a little weird and life's a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love."
I'm going to dive into the details here over time, but since you're in a hurry, here are a few early reviews:
"This is a book about giving a damn. It's about caring about what you do and (as importantly) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheque should be living We Are All Weird."
–Chris Taylor, Founder of ActionableBooks.com (book summary here)
"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
–Sherold Barr, Master Coach + Freedom Fighter
"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn't it?"
–Rob Berkley, Executive Coach, VisionDay.com
PS We've done some interesting things with the publishing of this book, and as always, I share the best parts on the Domino blog.