Welcome back.

Have you thought about subscribing? It's free.
seths.blog/subscribe

Updated: new editions of Stop Stealing Dreams

The free ebook (free as in free to read and share) now has two new audio editions, a French edition, one for readers in Brazil and yes, a bumper sticker that summarizes the book in 12 square inches (what three words would you use?). It's available to read on your screen, to print out and to read on your Nook or Kindle. People have turned it into online discussions and are working on other translations, including Polish and Italian too.

I also fixed a formatting glitch in the screen edition:  Download Stop Stealing Dreams Screen 2015

If you haven't read it yet, check it out. If you have, feel free to share.

If your happiness is based on always getting a little more than you’ve got…

then you've handed control over your happiness to the gatekeepers, built a system that doesn't scale and prevented yourself from the brave work that leads to a quantum leap.

The industrial system (and the marketing regime) adore the mindset of 'a little bit more, please', because it furthers their power. A slightly higher paycheck, a slightly more famous college, an incrementally better car–it's easy to be seduced by this safe, stepwise progress, and if marketers and bosses can make you feel dissatisfied at every step along the way, even better for them.

Their rules, their increments, and you are always on a treadmill, unhappy today, imagining that the answer lies just over the next hill…

All the data shows us that the people on that hill are just as frustrated as the people on your hill. It demonstrates that the people at that college are just as envious as the people at this college. The never ending cycle (no surprise) never ends.

An alternative is to be happy wherever you are, with whatever you've got, but always hungry for the thrill of creating art, of being missed if you're gone and most of all, doing important work.

The coalition of No

It's easy to join.

There are a million reasons to say no, but few reasons to stand up and say yes.

No requires just one objection, one defensible reason to avoid change. No has many allies–anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because you actually don't even need a reason.

No is an easy way to grab power, because with yes comes responsibility, but no is the easy way to block action, to exert the privilege of your position to slow things down.

No comes from fear and greed and, most of all, a shortage of openness and attention. You don't have to pay attention or do the math or role play the outcomes in order to join the coalition that would rather things stay as they are (because they've chosen not to do the hard work of imagining how they might be).

And yet the coalition of No keeps losing. We live in a world of yes, where possibility and innovation and the willingness to care often triumph over the masses that would rather it all just quieted down and went back to normal.

Yes is the new normal. And just in time.

Monetization and fairness

Years ago, before I wrote Purple Cow, purple was just another color, sitting in the back rows with orange and teal and magenta. The success of that book transformed the way the color was treated, and I watched with surprise and then delight as more and more of the world embraced the notion of purpleness.

At some point, though, creation needs to be rewarded. Writing is a lonely and risky endeavor, and if people are able to blithely take the work of another, we'll soon run out of writers.

Add to this problem the rampant linking that goes online. People are always linking to this blog, for example, without asking first. Not to mention those that might discuss one of my books in a meeting (at a profit-making business, no less!) without permission or payment of royalties.

That's why today (appropriately) I'm reporting the results of several lawsuits I quietly filed over the last year. My lawyers were able to trademark the terms Purple® and Purple Cow®, and beyond that, to get a design patent on the idea of using Purple® in the marketing of a product.

Several entities have already reached a settlement with my firm. On the international front, Radojka Glavonjić, a farmer in Serbia, is paying an ongoing royalty for publicity and endorsements surrounding her new calf. (Worth noting that it's a bull, actually).

We were unable to reach a settlement with Prince Rogers Nelson, but he has agreed to retitle his hit song Bluish Red Rain.

For those that might accuse me of overreaching, please consider that we took no action at all against this Purple® squirrel.

Critics will be pleased to know that we are granting the US Army a royalty-free license to continue calling it a Purple® Heart.

PS by reading this post, you agree to the shrinkwrap license and terms and conditions that have become used by some in the industry, and thus agree not to use the word Purple® in any conversation or memo or text or tweet without sending me one simoleon each time you do.

I know that you, my loyal readers, will support me as I continue to pursue a fair and honest settlement with others that seek to profit from my insights and risk taking. It is, after all, the only way I can produce this blog without selling a significant number of ads. Though I may add the advertisements anyway, because more is better.

[This was my April Fool's joke for 2012, though those that don't get the joke probably won't read this far before emailing me…]

This site uses cookies.

Learn more