Five years ago, I published a little book (little even by my standards) called The Dip.
I did a tour, built a small blog and shared what I could about it. It was a very risky book—certainly not for everyone.
Much to the surprise of some at my publishing house, it sold a ton of copies, entirely due to word of mouth.
The book makes a lot of people uncomfortable. Instead of giving a clear, actionable, step-by-step approach to guaranteed success, The Dip points out where we often get stuck, and leaves it to the reader to take the (difficult) steps necessary to move ahead.
It also talked about the short head (in contrast to Chris Anderson's not yet written Long Tail). There's a short head in every micro market, just waiting for someone to fill it.
Just yesterday, the rule of the Dip was demonstrated by Microsoft's overdue cancellation of the Zune, something that should have happened years ago.
As the web becomes every more relentless in separating the average from the exceptional, the simple idea this book uncovers (being the best in the world at your little niche) becomes ever more important.
This week, I got a bunch of mail about the book, and it prompted me to remind you that you might want to (re)read it. Jared wrote (italics mine):
It literally speaks to my heart and convinces me of changes I need to make in my life. I need to quit a bunch of stuff, and try to be the best.
I have a confession to make. This is my second time reading this book, and the first time I thought it was pretty basic and kind of stupid. But I decided to read it again (4 years later) and it is exactly what I need at this point in my life. I absolutely love it.
Anyways, I just want to say thank you for pushing through the dip.
And then, the next day, this graph showed up from Dan in Norway:
The red dot indicates the day he read the book. I'm not sure what this measures, but it looks good.
I hope the book resonates for you as well. Because it's not a brand new book, you can find used copies for less than $3. And a freebie…listen to the first 10% on audio: