Six years ago, I wrote about a job of the future, the (online) community organizer.
And for a long time, I've been talking about the advantage of picking yourself.
It recently occured to me that there's an increasing overlap between the two, and I'll be doing a live event in New York to explore this. Here's a quick overview:
A hundred years ago, Mark Twain, like many authors of his time, made a living traveling to various cities and giving lectures. Today, of course, we've come full circle, and everyone from Amanda Palmer to Cyrille Aimée are making an impact (and making a living) by performing at house parties, conferences and local events. Authors, speakers, performers, musical troupes—there's increasing demand (and need) for artists to get out in front of people.
At the same time, there's ever more demand for individuals to meet each other, to connect face to face. We've gone from giant shows like Comdex to a long tail of local and international events, all designed to bring tribes together and make an impact.
Here's the opportunity: Mark Twain didn't book his own gigs, and Cyrille Aimée doesn't want to book hers. There's a huge void for impresarios to fill. The impresario invents a new event, finds the venue, the talent and the audience and makes something happen.
Some of the events can be put together small and grow in scale (Startup Weekend has been held in more than 470 cities, and there are more than three TEDx events held every single day worldwide) while others take a long time to pull together and plan but make a singular impact on their industry.
The talent is waiting to get picked. The audience is waiting to get invited. Where are the impresarios? It's something I think you could be really good at if you put your mind to it.
I'd like to share what I know from putting on dozens of events around the world, from being the asked and the asker, the organizer and the attendee. I'd like to open some doors and help you see the opportunity and the challenge of making something happen.
This event, held at the fabulous Helen Mills Theatre in Manhattan on March 1, is open to no more than 100 people. It's a workshop in the best sense of the word, with a focus on organizing impresario projects.
General admission tickets go on sale in a few days (I'll post the link then), but if you'd like an invite for an early-bird guaranteed seat, check out this quick form.