Most ramen is pretty good

So is most pizza.

But people don't drive across town for "pretty good." They don't make lists of "most convenient to your dorm room" or "works fine if you're around the corner."

If you want us to travel, you have to choose to go beyond pretty good. If you want us to click, you need to give us a reason to leave the usual page and go to yours. And most of all, if you want us to talk about you, pretty good isn't going to get you there.

Pretty good is a choice. It works, often. But it doesn't change anything.

[PS If you are better than pretty good at marketing: Acumen is looking for a world-class marketer.]