Clarity vs. impact

Sometimes you can have both, sure, but often, being crystal clear about categorization, topic sentences and the deliverable get in the way of actually making an impact.

If you can make change with a memo containing three bullet points, then by all means, do so.

The rest of the time, you might have to sacrifice the easy ride of clarity for the dense fog of telling stories, using inferences, understanding worldviews and most of all, engaging in action, not outlining the details. of a hypothetical interaction.

It turns out, humans don't use explanations to make change happen. They change, and then try to explain it.