If you spend just a few minutes listening to a great radio station, you’ll know it’s them. They’ve worked hard to make sure that the promos they run sound unique and welcome and friendly. You’re home.
People in radio call these little promo moments, “bumpers.” Now that we’re all in the media business, we can have them too.
During their glory days, MTV understood this. Anyone could run music videos, of course, but the promos, the little in-between shorts, those could only belong to one network.
Many listeners to Sirius/XM recoil when they hear the incessant bumpers that run on channels devoted to classical music or the Dead or comedy. They’re too loud, too AM radio, they sound disrespectful, aural spam from a company that should be earning our trust…
Which brings us to your personal media voice, to the way you sound and look in social media and even in your email.
Twitter strips away much of what you might be able to use to differentiate yourself (fonts and pictures, for example) but even there, a rhythm and a voice can come through if you let it.
We only catch a glimpse of you now, a fleeting glance at what you’ve created. What does it look like and sound like? Is it always you? You can create this if you choose.