The original reason for brands was to let the buyer know the source of the goods. "We made this," says the organization we trust when we buy something.
Over time, though, brands have evolved into something we want other people to see, not just us. "I bought this," says the person who wears or drinks or drives something with status.
The essence of a brand with social juice, of one that matters as a label, isn't how big the logo is. No, what matters is that the buyer thinks the brand is important, and that the logo is a signifier that they're paying for.
So no one complains that the logo on the wine bottle is not in tiny 18 point type, or that the BMW convertible has 8 or 9 or 14 logos on it, or that we can tell it's a Harley just from the sound it makes driving down the street.
If you are angling to make your logo bigger but your customers don't care (or resist), if your customers aren't eager to say, "I bought this," then you're doing the wrong angling. The work that needs to be done is to create a product and a story that makes your customers want you to make the logo more prominent.