We focus on them and elevate them on our priority list.
Sometimes, we invent a fake problem and give it great import and urgency as a way to take our focus and fear away from the thing that's actually a threat. These fake problems have no apparent solution, but at least they give us something to fret over, a way to distract ourselves and the people around us.
And sometimes, we pick a fake problem that has a convenient and easy fake solution. Because, the thinking goes, we're taking action, so things must be getting better.
Short order cooks rarely make change happen. And denying reality doesn't make it go away.