Knowing where 'enough' is.

More might be better for awhile, but sooner or later, it can't always be better. Diminishing returns are the law, not an exception.

If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell us when we've reached 'enough', we're almost certainly going to get it wrong.

It's okay to stop when you're happy. 

Is more always better? Sometimes, only better is better…

[Chip asked a friend, a professional, how does he know when to stop making things better. His answer, "when my budget runs out," is a sad commentary on how some of us think about 'enough'. It might let you off the hook, but as a professional, isn't the hook where you want to be?]