Marketing doesn't have to suck.
It doesn't have to be a miserable experience for consumers, and it certainly doesn't have to be a distasteful, creepy or annoying task for the creator.
We don't have to market at people, pin them to the wall, target them, track them, stalk them, trick them, manipulate them and sell them things they don't want.
Not if we care enough to do something better.
The other kind of marketing, the marketing that's consensual, useful and effective, is possible. This is marketing that we eagerly connect with, marketing that we'd miss if it were gone.
I call this modern marketing, and it's easier than ever to do this effectively.
The second edition of The Marketing Seminar launches today. It's a special summer school program, compressing the 100-day process into just 30 days.
The first session worked beautifully. Thousands of people were transformed by the combination of 50 videos and (more importantly) thousands and thousands of direct online discussions in our 24/7 discussion board. You learn by asking and you learn by teaching.
If you're ready to love what you do and have it work better than ever, I'm hoping you'll check out the Seminar. Scroll to the bottom of the page and if you click on the purple circle before July 12, you'll save $75 because you're reading this blog. Lessons start July 24, so today's a great day to get it sorted.
Here's a chance to join with others and do work we're proud of.