Everybody is a marketer

But most of us don't like to admit it.

That's because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get us to buy something we don't want and don't need.

That's not you, of course. You're trying to bring your idea to the world, grow your freelance practice or do a great job for the company you work for. You're trying to make change happen, to influence the culture and help people find something that they'll be glad they discovered.

What's the best way to do that?

What's the best way to persuade your boss, your co-workers or your investors to move forward? What's the most powerful story to tell to the outside world, to get a business to stock your product or a person to fall in love with your art?

Answering these questions is the reason we built The Marketing Seminar.

More than 3,000 people have enrolled in the first two sessions, and we're running it just one more time this year.

It's a unique way of learning, a hybrid of more than 50 video lectures from me combined with an ongoing discussion board. Over the course of the 100 day seminar, we ask each other more than 200 different questions, questions that will shape your thinking and give you an opening to find a better way to make a difference.

It's tempting to hide your voice, to keep your work quiet, to shy away from speaking up about the contribution you want to make. We've been so bruised by marketing, by all the noise and hassle that comes with it, that sometimes it's easier to just sit back. But modern marketing is different. Modern marketing is based on humility, empathy and effectiveness. We can show you how to do this, to find your voice, to discover the niche where you can thrive.

I'm delighted to announce that the new seminar begins September 12 (see all the details here). There are new videos every other day until mid-December, and you can watch them and respond at your own pace.

You've already decided to be a marketer, because you've already decided that you want your ideas to be heard. Now, the only question is: will you decide to be really good at it?

PS look for the purple circle at the bottom of the home page. We have a secret discount there, but it gets a little smaller every day, an advantage for people ready to leap.