When we come to a fork in our personal or professional or civic life, we get to make a choice. And often that choice is easier when we have a benchmark, a model to follow.
Your company can offer open books and a sense of mission to employees to become more like Askinosie. Or create a professional work environment to be more like USHG. Or choose to level up your design chops to be seen as more like Ideo.
Politically, which countries do we seek to emulate? When it comes to free speech, net neutrality or the FDA or EPA, who are we trying to follow? More like or less like what outcomes?
Once we see where we're headed, in every one of these decisions, we could choose to be more like us.
To get back to first principles, to understand why we bothered showing up in the first place.
To become the one we always wanted to be.