A slow motion trainwreck
We like the flawed hero, bad behavior, tragedy and drama in our fictional characters.
Batman and Deadpool sell far more tickets than Superman does.
If we use social media to attract a crowd, we will, at some level, become a fictional character. Reality shows aren't about reality–they're shows.
Which means that it's tempting to become the sort of trainwreck that people like to watch and jeer and root for.
Personally, and for our brand as well.
Every time DC tries to make Superman more popular, they create drama that isn't inherent in who he is. Brands fall into this trap all the time.
For a long time, people would confirm that they'd rather watch a flawed character, but deep down, they'd like to be Superman. Because his humility, kindness and resilient mental health are a perfect match for his unlimited powers. Unfortunately, as we've turned our lives into a reality show, more people seem happier emphasizing their mess.
It's probably a bad idea to vote for, work for or marry a trainwreck. They belong on screen, not in real life.
Everyone has some Superman in them. But it takes emotional labor and hard work to reclaim it.