Tactics without strategy is a scrum
When your timeline is an hour or a day, it's easy to get in the tactical groove.
But repeat that hour after hour, day after day, and all you're making is a mess.
This is bureaucracy run amok. This is busy-ness, not effectiveness.
What's the long-term plan? What builds on what? How do you build assets and leverage instead of merely keeping busy?
And how can you tell if it's working?