Doing it completely and totally wrong
Sriracha hot sauce does it all wrong, of course.
The label contains more than five identifiable typefaces.
The distribution method was sort of odd.
The pricing is way too low.
Trademark protection is non-existent.
Line extensions were avoided.
The market was crowded.
And on and on.
It’s possible to do everything wrong and do very well. In fact, sometimes that’s the only way to do very well.