When a project appears to be in limbo, in a permanent holding pattern, where sunk costs meet opportunity costs, where no one can figure out what to do…
Cancel it with a week’s notice.
One of two things will happen:
A. A surge of support and innovation will arrive, and it won’t be stuck any more.
B. You’ll follow through and cancel it, and you won’t be stuck any more.
It costs focus and momentum to carry around the stalled. Let it go.
When David and Bill cancelled my brand-in-development in 1983 at Spinnaker, it ended up being the catalyst to turn it into our most successful launch. We ended up launching a line of five software products that were each certified a gold-selling hit.
That week wasn’t fun, but it changed my life.