We all say that to ourselves.
The question is: when do you say it?
Do you say it when you're being rejected, failing, stuck, panicked, overwhelmed or alone?
Or do you say it when you're engaged, winning, changing things and in the groove?
Because the more you rehearse this feeling, the more it's going to happen.
We get what we expect.
And we expect what we get.
The easiest way to change this cycle is to alter the scale we play in. If you keep failing at the big stuff, it's worth honing the habit of succeeding at the small stuff first. And if you're finding yourself in a rut, a cycle of failure, walk away from that series of projects and find a new field to plant your seeds in.