Based on how much time we spend staring at the mirror, grooming our social media, tweaking our book cover… you’d think that there’s a correlation between the last few hours of tweaking and the results that we get.
There must be… after all, we spend more time worrying about the cover than we spend writing the book, more energy answering the trolls than serving our best customers, more money on concealer and blush than on healthy food.
But of course, as you read this, you realize that this isn’t true.
You can’t name someone you befriended because his eyeglass frames were just the right shape, or the last book you loved because the cover was perfectly typeset.
For surface shine, 80% might be more than enough. After that, the tweaking is for us, not those we seek to serve.