Simply awake

Not groggy, not zoned out, not hyper, merely awake.

Aware of what’s around us. Present. Seeing things clearly, hearing them as if for the first time.

How often are we lucky enough to be awake?

Mass media, social networks, marketers—they rarely help us become awake. They seek clicking, buying, fearful zombies instead.

The people we seek to serve, those that we’re trying to reach–in the rare moments when they’re awake, are we wasting that tiny slice of magic? Do we create fear or boredom or ennui in the short run merely because it’s easier for us?

Seeking a state of awake seems like a worthy quest. And when we find it, it’s worth cherishing.