You can’t outtrain a bad diet

It’s way easier to eat lousy food than it is to exercise it off. Your effort is undermined by your inputs.

And the same thing is true for corporate culture.

You can work as hard as you like to create expectations and policies. But the people you begin with–their dreams, their narratives and their habits–are difficult to transform.

Successful projects and organizations require more than good intent. They require inputs from committed people who are going where you’re going. And they require a strategy that rewards not just short-term effort, but thoughtful direction and useful daily engagement.

Start with the right people. Figure out what the market needs and turn that objective into a daily practice, step by step. There’s no such thing as an overnight sustainable success.


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PS #2: Today is the best day to sign up for The Marketing Seminar. It’s the most effective workshop of its kind, and it will enable you to see what you’ve been missing—on your way to causing the change you seek to make. Join more than a thousand people on this journey forward… I hope you’ll consider checking it out. Look for the purple circle today.