What’s at the front of the line?

A study of behavior at breakfast buffets showed that the first item in the buffet was taken by 75% of the diners (even when the order of the items was reversed) and that two-thirds of all the food taken came from the first three items, regardless of how long the buffet is.

This means that optimizing marketers usually put the things they most want to sell first.

And that smart consumers benefit from adopting patience as they consider what’s on offer.

Of course, this game theory applies to a lot more than food.