A/B/C and the problem with skipping a step

Striving to be asleep is a difficult leap. On the other hand, committing to lying still is do-able. Lying still makes it more likely you’ll get to the next step.

Hoping to grow your business by word of mouth by willing your customers to talk about you isn’t nearly as productive as making something worth talking about.

Skipping a step is frustrating and usually futile.