This screwdriver, what’s it for? The one with with black oxide non-slip tips, tri-lobe ergonomic handles, and a special “Speed Zone” at the base of the handle, which allows for faster turning in low back torque applications. You know, the one with a nut bolster for added strength and versatility. What’s it for?
Can I use it to open a paint can? Well, sure you can, but you could find easier and cheaper substitutes. And you might get paint on the screwdriver, which would make it much less effective for its real job.
Can I use it to turn this Phillips-head screw? Well, possibly, but you’ll probably strip the screw.
Can I use it to stir my coffee? Well, sure, but why?
This all seems obvious.
And yet, we can ask the same questions about your website, your advanced degree, your office building… Or this meeting, that job description or the choice to work a nine-hour day. What’s it for?
If it’s a tool, not a destination, what’s the tool for?
It doesn’t have to be expensive, all-purpose or exactly the same as the others are using. It simply needs to do the job you need it to do better than any other alternative method.