Great ideas always sound like they’re far too soon

Good ideas feel early.

And late ideas are acclaimed by most of the reviewers with opinions that don’t actually matter.

Part of our challenge is that the lousy ideas get a very similar pre-launch response as the great ones.

If you wait until the market is telling you exactly what it wants, you’re almost certainly too late.

On the other hand, if you can find the resources to stick it out through the trough of skepticism, you’ll be around to discover if your idea was any good or not. The best shortcut is the long way forward.