My bookshelves are filled with books I’ve read once. But there are others that I come back to again and again. I hand them out like Halloween candy to colleagues, and often, they end up paying them forward as I did.
Authors and ideas for the long haul. Classics in our field, in fact. One is brand new, others I read decades ago. Tom and I have known each other for 39 years…
Every one of these authors is the real deal. They’ve done the work and they’ve shown up to make a difference. My life is better for knowing them as friends and colleagues.
I’m lucky to be able to share them with you.
The Art of Possibility by Roz Zander and Ben Zander
The Power of Regret by Dan Pink
Story Driven by Bernadette Jiwa
The Celebrity CEO by Ramon Ray
Body of Work by Pam Slim
Marketing Lessons From the Grateful Dead by David Meerman Scott and Brian Halligan
The War of Art by Steven Pressfield
Ignore Everybody by Hugh Macleod