It’s scary. That’s the point.

Pick a date certain. You’re on the hook.

Describe a particular type of client, or even choose one by name.

Be really clear about the change you seek to make.

Put your name on it.

Charge a fair price.

Assert that you’ve got something to say.

Know what you are doing and then act like it.

Avoid gimmicks and hustle.

These are all ways to put yourself on the hook. Is there any better place to be?