“When do we get to the marketing part?”

It was early in the development of a new product, and someone asked this question.

I’m not sure the word “marketing” means what you think it means.

Later, we will get to the promotion and advertising part.

But right now, this is marketing. All of it.

The product. The warranty. The team. The color choices. The pricing. The way it feels in your hand. The urgency we have to tell our friends…

If you wait until you’re done before you do the marketing, you’ve waited far too long.