Neither here nor there

It’s tempting to imagine that mixing half a glass of milk and half a glass of orange juice might get you a hybrid that’s better than either.

Alas, not so much.

The goal is to find something that is in and of itself. That becomes the very best version of what you’re trying to do, the solution to the consumer/user/member problem you’ve identified.

Here works. There works. But here and there and everywhere generally doesn’t.

In a world filled with choices, specificity in service of extraordinary results tends to outperform.