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Free Quiz

Find out if you zoom. My friend Red did an amazing job on the Do You Zoom quiz, which is a bunch of psuedoscientific nonsense masquerading as a personality test. The best part of the quiz is that you can send it to your co-workers and friends and find out how they rank as well. For those who are fans of ideavirus, it’s interesting to note that similar quizzes on thespark.com (but funnier than mine) have had more than 5,000,000 users. Maybe this one will spread…

Thanks

Survival is Not Enough. hit #4 on the Denver Post bestseller list last week and has stayed in the top few hundred on Amazon since publication. I appreciate your willingness to buy it sight unseen… and thank you in advance for telling your co-workers if you liked it.

Boring

I was stranded today. I had to spend hours in Nyack, just over the border from New Jersey, so I shopped. Actually, I TRIED to shop, but I failed. I spent two hours at the mall, and it was boring.

Having done most of my shopping online lately, I’d nearly forgotten how boring it is. Every merchant alive needs to read Paco Underhill’s book, Why We Buy.

The only store I saw that didn’t bore me was the new Apple store. If you haven’t been, it’s worth a visit. Sure, it will be boring soon too. That’s because our tastes evolve faster than retailers allow their stores to.